Suchergebnisse

1 Introduction and context -- Shaping the field: Normative Power Europe, the EU climate norm and EU (climate) diplomacy -- 3 Performing normative EU climate diplomacy: An analytical framework -- 4 Internal EU climate diplomacy: Opening the black box -- 5 Performing normative climate diplomacy at the international level -- 6 Concluding remarks: Navigating in uncharted seas and skies.

Climate change, which nowadays is frequently framed as climate crisis in order to highlight the urgent need to take action to tackle it, has been studied extensively both in communication and political science disciplines. This contribution uses as an example the International Maritime Organization to highlight the utilization of its social media, and in particular its Twitter/X account, to frame that it supports climate action in the shipping sector and to brand itself as a green organization. The article offers an analytical framework which illustrates that policy branding is one of the most accurate tools to perform policy framing. It continues by showcasing that this is a procedure that governance institutions use to promote a deliberate message, even if this is not on track with what the institution is expected to do. The empirical data gathered, and processed through content analysis, paints a clear image of how this happens in the era of social media and leads to the conclusion that it is necessary to study policy framing and policy branding within the context they take place; otherwise, wrong conclusions might be drawn.

This editorial serves as an introduction to Media and Communication's thematic issue Policy Framing and Branding in Times of Constant Crisis. Crises cast challenges for political actors and concurrently create opportunities for policymaking, public reflections, and political competition. In times of crisis, when it comes to communicating policymaking but also framing the crisis itself, issues close to political communication (including political marketing and political branding) become of paramount relevance. The eight articles of this issue cover a broad array of subjects, expanding the understanding of the relevance of communication when it comes to policymaking in times of crisis, through the lens of policy framing and policy branding.

Regime complexes entail a variety of institutions with a degree of overlap in terms of thematic issues and participating actors. The EU is such an actor engaging with other governmental and non-governmental entities in the formation and evolution of regime complexes. In this article, we examine the role of the EU in the international transport regime complex, and more specifically in two of its core international organizations, namely ICAO and IMO. Our actor-based approach focuses on how the EU navigates between these two constitutive components of the global transport regime complex, advancing climate change mitigation measures. Our empirical material shows how the EU's active engagement in ICAO contributed to the organization's shift vis-à-vis the role of the aviation industry in greenhouse gas emissions. Besides the EU learning process that occurred and led to a more engaging and less conflictual EU approach in IMO, the ICAO achievement increased pressure and created a more conducive environment for the respective recognition of the maritime industry's share in climate deterioration. In this respect, the EU benefited from the structure of the transport regime complex to pursue its own preferences.